No, my loyal reader; I am not going to talk about Bryce Courtney’s famous novel in this post – although it is a highly recommended read from one of Australia’s most powerful story tellers.

Instead, I want to talk about one of the major issues encountered by those of us trying to change the world ‘one step at a time’. As I explain in the history of this movement, I got the idea of working on this project in late 2006. Back then, I was totally unaware of just how many people shared the same idea I had. Since then, I heave realised there is a real army trying to change the world, one Random At of Kindness at a time. Let’s take a good look at them:

The author who started it all

Most prominently is the ‘Pay It Forward Movement‘ started by the author of the novel that inspired most of us, Catherine Ryan Hyde. Soon after I started my web site in its first incarnation, I wrote them an email asking for their help. I essentially asked her if I would be allowed to borrow the design from their web site and adapt it to Australian conditions. (incidentally, I never got an answer!!)

The various chapters

From the Pay It Forward movement’s website you can find a page with the international chapters of this movement. At last count, there were seven international chapters. I just took a look at the web site, and there is only one left!!! (the Singapore chapter). It seems that many people that started a local movement simply didn’t have the stamina, resources, or determination to make it work and keep at it.

Pay It Forward day

Another group with a lovely web site. Unfortunately, their guest-book is empty, and their true stories stopped on May of 2007.

We are what we do

From their web site “Hello …and welcome to We Are What We do, a new movement inspiring people to use their everyday actions to change the world. We’re not talking moving big mountains. More of a gentle nudge from the corner desk. A little prod from the sofa. A gentle push from the PE room.” According to their web page, they have managed to attract 15,941 people to track their actions through their web site. Assuming some of those are ‘dead logins’ (mine being a good example – I used it for a few weeks, then didn’t go back to the web site), they still have managed to create a decent following. They have leveraged the power of publishing by securing funding ( I assume) from their success ‘Change the world’ series. Well worth a visit.

Change the worldin 5 minutes

Another commercially backed project (this time from SBS), this one has a twist on media – think of it as the YouTube of the Pay It forward movement. You can submit video or images that show the small actions that can change the world without much effort. A fun example is the following image:

Australian Kindness Movement

This is the Australian chapter of the ‘World Kindness Movement’, created in 1994. I couldn’t how many visitors or subscribers it has (It sends a regular newsletter, although apparently its founder is not well as since then the web site has been in a hiatus: “Brian Willis, founder of the Australian Kindness Movement, is currently recovering from a serious illness – and now well on the mend. We will be updating the new site extensively over the next few months. -Carl Holden – 9th December 2007“.

How you can change the world

This site is for all those people who despair at the problems that face our planet, but feel helpless and unable to act. You are not powerless. Read on and find out what the problems of the world are, and how we can resolve them by acting on eight guiding principles. (From the web site’s home page). This site does not seem to have membership, and does not publish web stats; although it has a forum. The forum boasts 179 registered members, and the most recent post at the forum was from 25 Nov 2007.

This is the list I have managed to compile so far. Quite an army of strong-minded individuals, trying to make the world a better place; working (mostly) on their own.

But where is the General or Admiral of this army? Where is the vision to ‘unite and conquer’? No, these people believe in the ‘Power of One’. They, like me, were convinced that all you need is a good idea, tenacity, resilience, and the right reason to embark on this adventure. The problem with that view is that it will suffice, as long as success is a ‘nice to have’. I understand if you don’t believe me, even after reading the semi-comatose state in which most of our web sites are ( I include mine, where a daily count of 10 webhits puts me on a great day!). But I do ask you to read on with an open mind.

If you look at the great, visible forces of today that make a difference (whether for the ‘dark side’ or for good), they share one thing in common: They scale up. Look at large corporations. Look at organisations like the Red Cross, Medicines Sans Frontiers, or your favourite (famous, successful and recognised) charity. They all have applied the secrets of modern marketing to their strategy. They all have gained notoriety. They all have more than one, ten, or even a hundred people working with them.

So this is what I propose: Let’s all of us check our egos at the door, and decide we will transform this space by creating a globally recognised movement. Let’s aim to have a million, ten million, a hundred million people doing Random and not-so-random Acts of Kindness every day, or at least every week. Let’s think beyond big; Let’s dream. And let’s unite forces to make this world, truly, a better world.

I will be sending an email to the ‘info’ address of every single one of those movements to make my proposal. I will post updates on this page (or maybe they can simply leave a comment on this post) as replies happen.

Let’s stop WISHING to make the world a better place , and actually DO IT!!!!