Can social networks and virtual communities revolutionize charitable giving?

This is the question that Georgia Levenson asks in a post on Slate entitled “The Facebook Philantropos” (link). Although many people expect that philantropy will be democratised by viral marketing tools like Facebook’s ‘Causes’ application, or MySpace’s Impact add-on, the cold reality is that philantropy is yet another area of modern life where the 80/20 Pareto rule still is alive and kicking: 80% of the contributions to social causes come from 20% of contributors.

Should this discourage us from active participation? After all, a primary motivation for those donating money or time to worthwhile causes is to ‘make a difference’. When you put your contribution into context, it begs the question of ‘is it wortwhile’?

Because only you can answer that question, I’d like to share my perspective on the question. Every time I decide to conduct a Randm Act of Kindness, to donate money to a wortwhile charity, or to give some of my time to making a difference, I remind myself of the following: Only I can give my time, my money, my kindness. And when I do, I make a difference – no matter how small it may be – to someone’s life. To the millions of people that get helped by the millionaire’s contributions, my assistance meant nothing at all. But for the one person that my action helped, it meant the world. And that is why I choose to continue giving to others.

Who would have thought you could get paid good money for spending one year doing charity work?

Today I found out about Vodafone’s “World of Difference“. Here is another corporate citizen trying to do their bit for leaving the world a better place.

Sounds like fun, doesn’t it? I wish I had incorporated “Pass It Forward” as a registered non-for-profit organisation, so I could offer all of you the challenge of nominating yourself to work on promoting the PIF movement for a whole year – and get paid for it!

Maybe I will look into it for next year’s (2009) entries and get some excitement happening around here.

What do you think? If we were a registered charity, would you nominate yourself to work with us for a whole year? If yes, why yes? If not, why not?